Summary of processing purposes (purpose, categories of data, legal basis, main recipients or categories of recipients, retention period):
- a.
Creating and maintaining an Account in the Service. Data (for example): account/profile data, contact details, history of activity in the Account, Account settings. Legal basis: Art. 6(1)(b) (agreement for maintaining the Account). Main recipients: providers of hosting and maintenance of the Service, providers of communication tools (e-mail), IT support. Retention period: for as long as you hold the Account; thereafter until the expiry of the periods necessary to defend claims or to fulfil legal obligations.
- b.
Handling orders in the Store (conclusion and performance of the sales agreement). Data: identification and contact details, delivery address, order details, order history, invoice data (if provided). Legal basis: Art. 6(1)(b). Main recipients: courier companies / logistics operators, providers of store/CRM systems, hosting, customer support. Retention period: for the time the order is being fulfilled; thereafter in accordance with the provisions on settlements and until claims become time-barred.
- c.
Payment handling (Stripe). Data: transaction identifiers, payment status, amount, date, billing information (without full card data). Legal basis: Art. 6(1)(b) (performance of the agreement) and, with regard to settlements, Art. 6(1)(c). Main recipients: Stripe (payment operator), accounting/ERP providers, banks (with regard to settlements). Retention period: in accordance with the provisions on accounting and taxes and until claims become time-barred.
- d.
Handling the MQLS Program (awarding, settlements, MQLS panel, affiliation). Data: Account ID, order data necessary for awarding, MQLS balance/events in the panel, affiliation data (e.g. link identifier), settlement data. Legal basis: Art. 6(1)(b) (operation of the MQLS Program) and Art. 6(1)(f) (prevention of abuse, accountability). Main recipients: providers of maintenance of the Service, analytics providers (if applicable), the Program Provider (Enzo) (with regard to MQLS/wallet functions), IT support. Retention period: for the duration of participation in the MQLS Program; thereafter until claims become time-barred, until settlements are completed and for the periods required by law.
- e.
Handling returns, withdrawals, complaints and disputes. Data: identification and contact details, order data, correspondence, documents and evidence (e.g. reports, confirmations). Legal basis: Art. 6(1)(c) (legal obligations) and Art. 6(1)(f) (establishment/defence of claims). Main recipients: entities handling returns/logistics, accounting, legal advisers, public authorities (where there is an obligation). Retention period: for the period required by law and until the expiry of the limitation periods for claims.
- f.
Contact and handling of enquiries. Data: contact details, content of the enquiry/correspondence. Legal basis: Art. 6(1)(f) (handling enquiries and communication) or Art. 6(1)(b) (where it concerns steps taken before concluding an agreement). Main recipients: e-mail/communication providers, helpdesk systems (if used). Retention period: for the time necessary to handle the matter; thereafter until the expiry of the limitation period for claims (if the matter may give rise to claims).
- g.
Analytics and improvement of the Service. Data: technical data, cookie identifiers, information on activity in the Service (aggregated or pseudonymised, depending on the tools). Legal basis: Art. 6(1)(f) (interest) or Art. 6(1)(a) (consent), depending on the tools/cookies. Main recipients: providers of analytical and IT tools (if used). Retention period: depending on the type of data and tools; until the cookies are deleted / consent is withdrawn or in accordance with the settings of the tool.
- h.
AI Face Scan: skin analysis and recommendations. Data: face image, analysis results, technical session data. Legal basis: Art. 6(1)(a) and Art. 9(2)(a) GDPR (explicit consent). Main recipients: AI technology provider, hosting, IT support. Retention period: user with an Account: until the results or the Account are deleted; without an Account: [30] days from the scan.
- i.
Improving and training AI models. Data: face image and analysis results (pseudonymised or anonymised where possible). Legal basis: Art. 6(1)(a) and Art. 9(2)(a) GDPR (separate, voluntary explicit consent). Main recipients: AI technology provider. Retention period: until consent is withdrawn; anonymised data indefinitely (it does not constitute personal data).
- j.
Marketing (e.g. newsletter, SMS messages, phone calls, including those conducted by an AI voice assistant, remarketing activities). Data: contact details (e.g. e-mail, phone number in the case of SMS messages and phone calls), cookie/online identifiers, information on activity (depending on the activities). Legal basis: as a rule Art. 6(1)(a) (consent) or Art. 6(1)(f) (interest), depending on the marketing model; in addition, national provisions on marketing communication may apply. Main recipients: providers of mailing/marketing tools (if used), advertising platforms (if used). Retention period: until consent is withdrawn / an objection is raised or until the marketing activities end.
- k.
Online workshops (webinars). Data: e-mail address, phone number, first name (if provided) and answers to the survey after signing up. Purpose: sending the link to the workshop, e-mail and SMS reminders and materials after the workshop. Legal basis: Art. 6(1)(a) GDPR (consent given when signing up).
- l.
Security of the Service and prevention of abuse (anti-fraud). Data: technical data (IP, logs), account data, transaction data to the extent necessary to detect abuse. Legal basis: Art. 6(1)(f) (security, prevention of abuse) and, where applicable, Art. 6(1)(c) (legal obligations). Main recipients: IT security providers, hosting, anti-fraud tool providers (if used), legal advisers, authorities (where there is an obligation). Retention period: for the period necessary to ensure security and accountability and until claims become time-barred.
- m.
Audiences on advertising platforms (Meta, Google). Data: e-mail address and, if you have provided them, phone number, first name, surname and city, transferred only in a form encrypted with the SHA-256 hash function; online identifiers (e.g. _fbp, _fbc, ad click identifier) and information on events in the Service (e.g. completing a scan, placing an order), also transferred directly from our server (Meta Conversions API). Purpose: creating custom audiences (Custom Audiences) and lookalike audiences (Lookalike Audiences), matching ads and measuring their effectiveness. Legal basis: Art. 6(1)(a) (consent to marketing cookies or marketing consent) or Art. 6(1)(f) (legitimate interest: marketing of our own products to persons who have used the Service), with the right to object at any time. Main recipients: Meta Platforms Ireland Limited, Google Ireland Limited; with regard to their own data matching operations, these platforms act as independent controllers in accordance with their privacy policies. Retention period: until consent is withdrawn or an objection is raised; we then update or delete the audience.